2007中国广告代理公司综合评估
China Agency report 2007
China Agency report 2007
来源：R3与中国广告杂志社
Creative Agency Part
WPP- Ogilvy –9
WPP集团 - 奥美- 9分
Last year 去年得分- 9分
Ogilvy continued its successful story this year, and dominated perception leadership in the R3 Agency Image Study. Its Beijing office mostly led the outstanding performance, with Motorola awarding more and more regionaland even global assignments. Motorola re-appointed Ogilvy as its global network and that should send a positive signal. The management also kept consistent with Shenan Chuang promoted to National CEO and Joseph Wang as Vice Chairman to lead integration. It also strengthened the strategic planning team with Joan Liu and Saurabh Sharma hired. Ogilvy lost some talents - Dirk Eschenbacher and Owen Liang move on, but swiftly replaced by Wang Daqing and other people. Shenan Chuang moved to a Shanghai base to be more involvement in that office. The agency embraced massive new businesses from CMB, China Mobile GoTone, TCL, Bosideng, Suntory, Taobao.com, Lulu, Fu Ji food and other clients. The agency was also the top creative network in China with international success from Two Cannes bronzes, three Clio bronzes as well as local awards’ honors, dominating China 4A Awards with five Golds. Ogilvy China is the only agency in the Top 50 of the Gunn Report.
奥美继续其辉煌的成就，特别是在胜三代理商形象调查中占据着统治地位。其北京办公室主导了卓越的表现, 成为摩托罗拉区域领衔创意商，并且还将其创意作品输出到全球市场上，去年后期，摩托罗拉重新委任奥美全球成为主要创意机构正是一个积极的信号。该公司的管理层保持旺盛的行动力，庄淑芬被提升为集团首席执行官，汪少杰则出任副董事长主管整合事务。同时也进一步加强了战略企划团队，新聘请刘正仪和Saurabh Sharma。虽然Dirk Eschenbacher转战Tribal DDB，梁广离开广州奥美，但它们也迅速任命王大庆等人接替。庄淑芬离开北京坐镇上海带领南中国区的网络更加强大。该公司在2006年也获得了非常丰盛的新业务，包括招商银行信用卡、中国移动全球通、TCL电器、波司登、三得利、淘宝网、露露、福记食品及其他。除此之外，奥美也成为中国市场顶尖的创意网络，在国际以及国内广告奖上摘金夺银- 戛纳广告节上2尊铜狮，克里奥4铜；在刚结束的中国4A金印奖上也完全统治，获得了7项金奖中的5金；实际上它们还成为唯一来自中国地区的Gunn Report的全球前50强。
WPP-JWT –7
WPP集团- 智威汤逊- 7分
Last year 去年得分- 8分
It’s a great year with the massive win of Nokia network creative distribution, along with Yili and Lenovo’s Olympics project. Though it lost China Unicom’s GSM’s business, it still retained the profitable CDMA account, after a highly competitive review including TBWA and Euro RSCG. Other new business included Zespri, Lilang, Smirnoff, Da cheng, Huiyuan, and so on. Alec Cheng retired with Oliver Xu promoted to Beijing GM and Dan Ingall from Australia to head the Nokia account for Greater China. In Shanghai, Yang Yeo joined to head local creative department as CCO, and Nick Morgan came in on Lux to be ECD. But Creative director Thomas Zhu left to join a local independent. JWT also merged Ignite and Always to integrate a stronger sub-network. The agency is still one of most creative in China, scoring high in international and local awards- 2 Clio bronzes, 2 Gold ,5 Silvers from China Ad awards, 3 Silvers on China 4A Awards.
智威汤逊获得来自诺基亚的大宗创意业务，以及包括伊利和联想的奥运传播项目的新业务。尽管丢掉中国联通的GSM业务，好在还击败腾迈广告和灵智广告而保留住有利的CDMA的创意生意。另外的新业务还包括新西兰奇异果、利郎、皇冠伏特加、大成、汇源等等。北京的长期主管郑重桥先生于年中退休，客户部主管徐宁接替担任北京办公室总经理，另外来自澳大利亚的Dan Ingall加盟负责整个大中国区的诺基亚业务。在上海，来自腾迈广告的新加坡人杨耀淙担任首席创意官，Nick Morgan则担任力士业务组的执行创意总监，不过朱海良也离职转入意识形态。智威汤逊集团将旗下的天业广告和线下行销公司奥维思合并整合成为一个更强大的子集团。在创意水准上，该公司依旧是中国最具创意的广告公司之一，在国际和国内广告奖/节上仍旧取得不俗的成绩-包括克里奥2铜，中国广告节2金5银7铜和中国4A金印的3银等等。
WPP-Y&R –4
WPP集团- 扬·罗必凯- 4分
Last year去年得分- 5分
This year, Y&R appointed industry veteran Tom Kao to lead Greater China operations, with Weiwei Chen eventually leaving and creative leader Fred Tong also moving on to Hakuhodo. Carter Chow came in from TBWA to lead the Colgate Team as MD and the agency expanded its grip on the account. Y&R enhanced its BTL power via the acquisition Guangzhou-based Dawson marketing network, along with digital specialist Agenda in early 2008. The agency won Haier Olympics project, only to lose early in the new year. Other new business wins included Kingworld Medicine, Huawei and a series of property assignments.
任命行业富有经验的高东升担任大中国区的最高主管，前任陈薇薇虽然被委任主管海尔的业务最终还是离职，创意首脑汤德麟转战博报堂。来自腾迈广告的周世雄则主管重要的高露洁业务，并且该客户在中国市场上也有卓有成就的推广。并购广州达生整合行销机构，有力地推动该公司在线下行销领域的实力，同时在2008年初收购互动广告公司安捷达。该公司获得海尔奥运项目但是在新年里再次丢失，其他新业务包括金活医药集团、华为以及其他一些房地产类传播项目。
WPP-Bates Asia – 3
WPP集团- 达彼思- 3分
Last year 去年得分- 5分
This year, Nokia global creative shifted to W+K and JWT mostly affected Bates Asia’s fate. But parent group WPP selected it as leading agency on the newly won Dell account, so Bates should be fill with the gap which Nokia left. Shanghai-based marketing agency Methinks’ acquisition will also enhance the agency’s BTL offerings. Norman Tan had been realigned to focus more on greater China operations’ creative force. Long-serving GCD Ken Tao left for a local interactive agency but Mao Kan also joined to lead Shanghai GM’s Buick creative. Fanny Yum left Beijing office as GM as Nokia departed. Bates performed reasonably and scored on China Advertising Awards and China 4A Golden Seal Awards. The agency won a few small new business such as LeConte Food.
在2007年，诺基亚全球创意业务重新比稿，并且转而委任给韦登迪和智威汤逊很大程度上影响到达彼思的未来。母集团WPP选择达彼思来负责戴尔传播业务的亚洲部分，达彼思基本上填补诺基亚业务转移所遗留下的裂缝。上海的行销公司美施的并购将进一步延伸该公司在该领域的实力。陈耀福先生集中精力负责提高和控制大中华地区的创意水准，但上海办公室的创意群总监陶为民也离开加入一家本土互动创意公司，而毛锎加入主要负责上海通用汽车的别克汽车创意事务。在北京，任妙玲从总经理的职位上离去。在中国广告节和中国4A金印奖上获得一定成绩之外，该公司也获得部分新业务，如金帝巧克力等。
WPP-Grey- 4
WPP集团- 葛瑞广告- 4分
Last year去年得分- 5分
Grey finally parted with its Chinese partner this year and became a wholly owned foreign entity. Steve Lin led the slightly lagging WPP’s creative agency to be more competitive, and made a management restructure in Shanghai, with GM Alan Lo and ECD Benson Lam resigning earlier this year. Supported by its parent group, Grey China strengthened its integrated marketing offering with the acquisition of Star Echo group, one of leading local marketing services firm. In terms of new business, it performed well, with strong wins from Uni-president green tea, Dumex, Skoda, Amier, HiSense Electronics, and other BTL assignments. The agency also took home 4 bronzes from China 4A Awards and 1 Gold, 3 Silvers and 1 Bronze from China Advertising Awards.
葛瑞广告（前精信）正式和中信集团分手，成为全外资的广告公司。林文河领导这家广告公司走向更具竞争力，在上海办公室对管理团队进行新的改组，年初总经理劳家颂和执行创意总监林展贤同时离任。来自母集团的支持，葛瑞继续加强线下行销网络的力量，并购了本土的星际回声集团。在新业务方面，该公司表现非常积极主动，获得包括统一绿茶、多美滋、斯柯达汽车、Amier、海信家电和其他线下创意业务。葛瑞也从中国4A金印奖取得了一定的成绩- 4项铜奖和中国广告节上的1金3银1铜。
Omnicom- DDB Guoan – 4分
宏盟集团- 恒美国安- 4分
Last year去年得分- 5分
DDB welcomed a reasonable first year after its partnership with CITIC-Guoan. In Beijing, DDB finalized its management team with Donald Ma as MD, David Lin as ECD and other senior hires. Cannes winner Jody Xiong was elevated to Creative Director and Jesse Lin was also promoted to Shanghai GM. Former LB creative leader Gordon Hughes also took the role of MD for the newly started Guangzhou office. It embraced a number of new business wins including McDonald’s, Yahoo, Roca, Qumei and Citizen. The global Wrigley win gave it its first presence in Guangzhou, Its “Professor Supersavings” campaign for McDonald’s boosted its reputation and profile in the marketplace, earning it a place in McDonald’s roster. Despite all this, the agency’s performance in the creative awards was still below expectation
恒美-国安自从去年与中信国安合资之后，迎来积极的一年。在北京，恒美-国安完成了管理团队的架设，Donald Ma出任董事总经理，连富华成为执行创意总监，还包括一些资深人员加入。在上海，林增瑞升任总经理，熊超也被提拔为创意总监；前李奥贝纳创意人Gordon Hughes则负责新成立的广州办公室同时担任董事总经理。新业务方面，麦当劳、雅虎、乐家、曲美、西铁城等。箭牌创意业务的赢得也使其首次在广州开办分公司。其为麦当劳创作的“超值达人”互动品牌运动获得相当高的声望，并直接为其获得麦当劳线上创意业务。不过，在创意奖方面，该公司仍然需要继续努力，以获得更耀眼的成绩。
Omnicom- BBDO –6
宏盟集团- 天联广告- 6分
Last year去年得分- 5分
This year saw the end of the partnership with CNUAC along with Pepsi’s new creative challenge campaign. At the same time, Tan Tze Kiat was promoted to national GM, Angus Tsai joined as Creative Director, and Glenn Bartlett returned to handle BTL unit Proximity’s national creative. BBDO also bought a minority stake in local agency Shunya Advertising to strengthen its presence in Northern China. Backed by Wrigley’s global consolidation, it opened an office in Guangzhou. Other new business included Walt Disney, Snow Beer, Saridon and Talcid. The works for VISA and Gillette mainly contributed to the agency’s creative honors from China Advertising Awards (1 Gold, 1 Silver, 2 Bronzes), Spikes, Longxi and Kam Fan awards.
去年，BBDO正式和中方合作伙伴终结了合作关系，另外其为百事可乐再次发起的“我要上罐”的品牌战役是OMNICOM旗舰的两大亮点。同时，陈子洁被提拔为全国总经理，蔡新安加入上海办公室担任创意总监，Glenn Bartkett回归担任Proximity全国创意首脑。BBDO同样并购本土广告集团宣亚，很大拓展其在北中国市场的网络和实力。来自箭牌业务的支持，BBDO也在广州启动了办公室。其他新业务包括沃特·迪斯尼、雪花啤酒、散利痛和达喜等，不过总的来说，还需要进一步加强。其为VISA以及吉列的广告从中国广告节(1金1银2铜)、龙玺以及金帆奖上都获得了不少殊荣。
Omnicom - TBWA –6
宏盟集团- 腾迈- 6分
Last year去年得分- 6分
TBWA had another impressive year, especially from its Beijing office. The new Beijing office head Anthony Polovineo, with ECD Chian Huang successfully lured more new business. This aside, TBWA strengthened its creative team with Kama Yu, Zhao Fei and David To (all from Ogilvy Beijing) on board. Alice Lee joined Beijing to take on the role of Client Services Director. TBWA Shanghai lost Yang Yeo to JWT, but Carol Lam filled the role. TBWA Hakuhodo Guangzhou faced a management reshuffle, and its anchor client Nissan shifting some project out from the agency, Dannies Li took GM role. TBWA enhanced its planning team elevating Jeremy Sy to a national role and Ellen Hou as Shanghai planning head. The agency also expanded its non-traditional offerings, launching retail unit Integer and appointing Jason Kuperman as MD of digital unit Agency.com. For new business, it won China Unicom, Eachnet, World Gold Council, Schneider Electric, Uni-president Juice. This year, TBWA scored at the China 4A Awards with one Silver for China Unicom – more work needed on creative.
腾迈集团在2006年成绩斐然，特别是北京办公室，在其新任办公室总经理Anthony Polovineo和执行创意总监黄建裕的领导下成功地获得了更多的新业务。而且北京办公室的创意团队也进一步加强，包括于鹏、赵非和于鹏从奥美加入担任资深创意职位;李佩文担任业务拓展主管。在上海办公室，来自香港的林晓琪即将接替执行创意总监的位置。广州TBWA\Hakuhodo则发生了管理层的变化，厉贞言担任总经理。去年，腾迈也加强了战略策划团队的力量，施皇震提升为全国策划总监，上海则由侯静雯担任策划总监。该公司继续扩展非传统广告的服务，启动零售传播单元Integer, Jason Kuperman则出任互动单元Agency.com的董事总经理。去年，该公司获得来自中国联通、易趣网、世界黄金协会、施耐德、统一多果汁系列的新业务。不过在广告创意上，只在中国4A创意金印奖上拿到一个银奖（中国联通）。
Publicis Groupe-Publicis—7
阳狮集团- 阳狮广告- 7分
Last Year 去年得分- 7分
Publicis China restructured its management team, with a series of senior changes. Yang Ke moved to Beijing as MD, with Marian Koa as business development head and C.H. Yang as GM of Shanghai. S.C. Low also became the head Guangzhou office. Violet Wang joined as national ECD from M&C Saatchi, topping the R3 survey in terms of respected professionals in the market, while Jason Zhao led Beijing creative department to more stabilty. Publicis also had a decent new business year with wins from QQ, Vanke, Artistry, Tsingtao Beer, Aux, Beijing Mobile and BTL work for Yili and Li-Ning, amidst losing an important piece of HP business to sister agency Saatchi. They performed better than 2006 at China Advertising Awards and Internet Ad Awards.
阳狮广告重新调整了管理层，包括将杨克调任到北京担任首席执行官，顾美影转调上海办公室担任新业务发展总监，来自电通的C.H Yang担任上海总经理，而广州的刘瑞政则成为该办公室的总经理。来自尚思广告的王懿行出任全国执行创意总监，她在胜三的最新代理商形象调查中被市场主选为最受尊敬的行业人士。赵军则担任北京办公室的执行创意总监，保证了其创意作品的质量。在新业务上，去年阳狮广告迎来一个丰盛的年份，获得包括QQ，万科、Artistry、青岛啤酒、奥克斯、北京移动以及来自伊利和李宁的线下营销业务，只丢掉了部分惠普业务。在中国广告节和中国网络广告大赛上，他们表现得比2006年突出。
Publicis Groupe- Saatchi & Saatchi- 6
阳狮集团-盛世长城-6分
Last year 去年得分- 7分
Saatchi & Saatchi had another good year, with steady management team and some success at new business. It kept its strong relationship with P&G and Lexus, and won new business from Google, Jiumuwang, Ping An Bank, SVW, Goldlion, Hewlett Packard, Novartis and Lexus Dealers. The major change in creative department was Guangzhou office ECD Polly Chu, departing for JWT. Awoo Lai relocated to Shanghai as GCD. Saatchi & Saatchi performed well on local creative awards with1 Gold from China Effie，1 silver and 2 bronzes from China 4A Awards, amongst others.
盛世长城拥有一个不错的年份，他们的管理团队比较稳定，并且在新业务上也表现卓越。与宝洁和雷克萨斯继续保持良好的合作关系，该公司获得来自谷歌、九牧王、平安银行、上海大众、金利来、惠普、诺华以及雷克萨斯经销商的新业务。在创意部门最大的变数就是广州办公室的创意首脑朱伟幸传闻将加入北京智威汤逊负责诺基亚的创意。赖致宇转调上海办公室担任创意群总监。盛世长城从国内广告创意奖上获得了一些荣誉- 包括中国艾菲奖（1金1银）、中国4A金印奖（1银2铜）以及其他。
Publicis Groupe- Leo Burnett- 7
阳狮集团- 李奥贝纳- 7分
Last year- 去年得分-8分
Leo Burnett faced a big change with longtime partner Donald Chan and Ruth Lee both departing from the agency after many successful years, while senior creatives Command Chan and Dan Fang left from Shanghai office. Though the agency rapidly tapped Dean Bramham and KC Arriwong to lead the team, KC has already departed and greater work needs to go into the creative leadership right now. Additionally, Benjamin Tsang extended his role in northern China operations and Patrick Daly also joined from G2 to lead ARC’s creative department. Local Marketing firm Yong Yang was acquired to sharpen the agency’s BTL marketing offerings. New business came from Wyeth, Shanghai Telecom, Metersbonwe, Mengniu International and more from Coca-Cola. But the Guangzhou office suffered a big blow as Wrigley was lost due to global realignment. For creative, Leo Burnett at least performed well at the China Advertising and China Internet ad award.
李奥贝纳面对非常大的挑战，在连续数年稳定成长之后，长期任职的高管-全国董事总经理陈念端和全国执行创意总监李少蕙相继离开，在上海办公室，陈绍团和方遒也告别了创意部。尽管该公司迅速选择Dean Bramham和陆景星接替了前两位的空缺，不过陆景星现在已经离职，该公司在创意领导层方面尚待考验。同时，曾品良拓展了其在北中国网络的职责，Patrick Daly则从G2加入执掌整个线下行销Arc的创意事务。本土行销公司永阳集团的并入进一步加强了该集团在线下行销领域的实力。该公司在2007年获得了包括惠氏、上海电信、美斯特邦威、蒙牛国际以及来自可口可乐的更多业务。但广州办公室遭遇到一个比较大的打击，主要客户箭牌由于全球重新委任丢给了Omnicom旗下的创意公司。在创意方面，李奥贝纳在中国广告节和中国网络广告奖上有所表现。
Interpublic-McCann Erickson- 5
Interpublic集团- 麦肯-5分
Last Year 上年得分：6分
McCann had a stable year after Don Norris’ departure in 2006, using the time to strengthen its strategic team. Pratik Thakar was brought in as national strategic head, filling a vacancy left by Andrew Metcalfe, who transferred to New York office. Stuart Mattson joined as Shanghai strategic head; at the end of the year, and McCann also appointed a new Intel team leader. From a new business perspective, it welcomed wins such as Midea, Dodge, GSK, Pingan Group and twenty other small clients, but also lost Coca-Cola to Burnett through the Red Lounge, as well as J&J globally to BBDO and JWT. In Creative awards, the agency performed well at China Advertising Awards (2 Gold, 3 Silvers and 7 Bronzes) and other Creative Awards. The global relationship with Intel and Microsoft are still the agency foundations in China.
麦肯集团在唐锐思于2006年离职后，保持相对稳定的一年，他们花了很大努力以进一步加强战略策划团队。Pratik Thakar加入接替转调纽约办公室的Andrew Metcalfe担任全国策略最高主管，Stuart Mattson则加入担任上海办公室的策略主管；在年底还任命了阮国维担任重要客户英特尔的业务领导者。在新业务方面，麦肯也表现不错，获得了包括美的集团、道奇、中美史克、平安集团以及其他20多项的小型业务, 但是也将可口可乐丢给了李奥贝纳，强生的一部分业务也转到了BBDO和智威汤逊。在国内各大广告奖上，麦肯所获的成绩还算不错,包括在中国广告节上获得2金3银7铜。麦肯与英特尔及微软的全球性关系依旧是其在中国地区的根据。
Interpublic -Draft FCB –4
Interpublic集团-博达大桥- 4分
Lasy year 去年得分- 5分
Draft FCB struggled last year, losing not only the top management team but also account service professionals. The exodus included Beijing General Manager Amy Peng, creative leaders Percy Yin and Hang Yandong and national MD Kenny Chang . Former JWT creative Bill Chan joined Shanghai to take the ECD role. Beijing office lost Huiyuan, Kong.net (Kongzhong) and Mingsheng Bank this year and ended a long relationship with Hongkong Tourism Board in greater China. But, it also enhanced the relationship with Shanghai GM in digital and CRM, two crucial areas of growth
博达大桥继续与艰难的年景，无论是高层管理团队还是客户关系的维护。北京办公室总经理彭梅凤离职加入本土公司汉唐广告，资深创意人印标才和黄燕东也相继离去；并且，最终全国董事总经理湛祥国也告别了效力已久的这家公司。积极方面，行业创意专才陈国辉加入上海办公室担任执行创意总监。在业务方面，北京办公室丢失了汇源、空中网和民生银行，同时也辞去了大中国区的香港旅游局传播业务，但在新业务方面却没有迎来更多的利好，除了从上海通用汽车获得更多的互动创意业务。
Interpublic-LOWE---4
Interpublic集团-睿狮传播-4分
Last Year 去年得分-4分
Earlier this year, Lowe restructured its agreement with joint venture partner Guangming Daily Group and officially announced its new Chinese name “Ruishi”. The retained MNC clients Unilever and J&J served as foundation clients for the new agency. Following Neil Cotton’s departure, Kitty Lun has revamped Lowe’s senior team with Singapore veteran Ng Tian It as creative chief, Mike Foster to sharpen its strategic planning, and Sanjai Srivastava and Emen Chong to lead business. On the new business front, Lowe is merely gearing up, managing to secure Reebok on a project basis. The agency’s work on Clear gave it some profile in the market, with some honours in the China Effie Awards.
在2007年初，Lowe重新在所有权上与中方合作伙伴光明日报集团签署新的协议，并且更名为“睿狮传播”。保留下来包括联合利华、强生的国际性客户是其立基性客户。随着北亚区副董事总经理Neil Cotton的离去，伦洁莹也重新布置了管理层同时吸引到一些新的人才，来自新加坡的黄田一加入担任中国区的创意首脑，Mike Foster进一步拓展在策略方面的能力，Sanjai Srivastava 和张怡敏则领导客户服务的管理。睿狮传播在新业务上开始加速，开始按照项目来负责锐步业务。在创意方面，该公司表现尚可，在中国艾菲奖上也拿到了一些荣誉；为联合利华的清扬洗发水品牌启动负责的传播活动有着相当高的知名度。
Havas- Euro RSCG –6
哈瓦斯集团-灵智- 6分
Last year去年得分- 5分
Global alignments never hit harder than the WPP win of Dell. Though Euro RSCG had done well to maintain the whole regional account, eventually it lost its grip. Likewise in 2007, it also lost the high-profile Volvo account to Nitro. Matt Donovan was brought in as head of Strategy for APAC and promoted Simone Zhang to Strategy Planning Director for Shanghai. In Beijing, local ECD Jonathan Hsu left for Dentsu, and Frank Chang took the leading creative role. There was at least plenty of other new business in the form of PPG, China Unionpay, Fulinmen, Sandoz, Vichy and 20 other BTL projects. Creatively, the agency received honors at the China 4A Awards with 2 Silvers and 17 Bronzes.
全球性的委任不时地影响到本土办公室，特别是在戴尔，尽管灵智广告在亚洲区于年初捍卫了整个戴尔业务，但最终还是因为全球总部的关系，再次得而复失给了WPP集团；此外他们也把知名的沃尔沃汽车业务丢给了麒灵广告。Matt Donovan坐镇上海担任整个区域的战略策划首脑，张峥被提升为上海办公室的战略策划总监。北京办公室的执行创意总监徐克瑄离开加入电通，而张文主则负责北京的所有创意事务。去年，灵智获得了包括中国银联、福临门、Sandoz手表、薇姿和其他近20项的线下行销业务。在创意方面，灵智在中国4A创意金印奖上获得2银17铜的佳绩。
Independent- Wieden+Kennedy- 5
韦登迪-5分
Last year去年得分- 6分
Wieden & Kennedy had a big year, securing the global Nokia business, and driving new Nike work such as Liu Xiang’s new crown, basketball and the Beijing Marathon. With the global Nokia win, it gave the agency its first Beijing based client and hence office. It also picked up the global VISA World Cup project. Despite its global creative reputation, W+K China shunned the local creative awards. Experienced talent Iris Lo took another creative leader role in Shanghai, but regrettably, resigned at the year-end. Now, we wait to see what other magic they can wield for 2008
韦登迪在去年积极协助其基石客户耐克获得更多的影响和曝光，并且在中国市场上针对一些事件快速启动不少市场传播活动，包括刘翔世锦赛夺冠、耐克篮球、北京马拉松比赛等等。韦登迪在耐克创意本土化的道路上做出一定的努力，也获得了不错的成绩。随着全球诺基亚创意概念业务的赢得，该公司开始在北京设立了办公室;其他赢得的新业务还有VISA足球世界杯传播项目。尽管其全球具有相当高的创意声望，但在本土的创意奖上，似乎还难觅韦登迪的身影。富有经验的创意专才卢婉仪加入担任执行创意总监，不过遗憾的是，在年底即离职而去。现在，我们需要等待的是他们越来越多的出色作品。
Independent- BBH—4
百比赫- 4分
Last Year去年得分- 5分
After officially launching last year, BBH began to prove its creative capability in the marketplace – their work for Mentos won the sole Grand Prix from China 4A Golden Seal Awards. It’s management team remains stable and energetic - Arto Hampartsoumian moved to Regional Client Service and Christine Ng led the day-and-day operation. The agency snared the FedEx domestic creative account after a pitch against BBDO, and a VISA project with Discovery Channel. The agency also performed well at the China Effie (1 silver), China Advertising Awards(4 Bronze) and China 4A Awards( Grand Prix,1 Gold and 2 Silvers).
去年正式在中国启动之后，百比赫开始逐渐证明其创意能力，他们为曼陀思创作的电视广告从中国4A创意金印奖上夺取了唯一的全场大奖。其管理团队保持稳定和旺盛的精力，Arto Hampartsoumian转向区域客户服务，吴淑芳主要负责日常的运营工作，同时他们也得到来自区域创意首脑Steve Elrick的支持。去年他们击败了BBDO获得了联邦快递国内部分的传播业务，以及VISA一个传播项目。在创意奖项方面，该公司从中国艾菲奖（1银）、中国广告节（4铜）和中国4A金印奖（1全场大奖、1金和2银）取得了一定的成绩。
Independent- WE Marketing-– 5
威汉传播- 5分
Last Year去年得分- 无
Now in its third year in this market, led by longtime veteran Viveca Chan and a strong management team with experienced senior executives, the WE Group has grown to 200 staff with 3 offices in Greater China. The agency continued to strengthen its team, hiring Sonia Shum to Group Account Director, Patrick Ha as Account Director. New business wins included Hi-Sap, Hang Seng Bank, Panasonic washing machines, Diageo’s Dimple and Old Parr, Clinique, Leo, Gieves & Hawkes, United Laboratories, Yanlord , Ridache, and Lane Crawford CRM. The agency also scored at China Advertising Awards.
尽管这只是其第三个年份，在陈一枬和其富有经验的高管团队的领导下，威汉传播集团目前已经成长为拥有三家办公室200多名员工的新生力量。该公司在去年继续加强客户服务团队，Sonia Shum 和Patrick Ha分别担任上海办公室的高级客户总监和客户总监。威汉传播同样在新业务上有着强劲的表现，获得包括 Hi-Sap, 恒生银行、松下洗衣机、帝阿吉奥旗下的添宝和老伯威、倩碧、Leo、Gieves & Hawke、联邦制药、Yadord、Ridache和连卡佛的客户关系管理业务。作为一家相当新的广告公司，威汉同样在中国广告节上获得了一些荣誉。
Independent- M&C Saatchi – 2
尚思广告- 2分
Last Year去年得分- 4分
Asia chief Kim Walker parted from the agency at this year end, and Chris Jaques came in as replacement.. M&C Saatchi still lack the global or regional big accounts’ support of other agencies. Tony Yeung from Lowe, joined in Shanghai as ECD. In China, it won new business from Bank of China Visa Card, Uni-president (part) and Siemens mobile, but it also lost the Wyeth account. Versus its peers, the agency has a gap to close on awards and new business in order to boost its profile.
尚思广告亚洲区首席执行官Kim Walker于年终告别这家公司，Chris Jaques接替他的职位。不过，尚思广告仍然缺少全球或者区域性客户的有力支持。来自LOWE的杨北金接替王懿行成为执行创意总监，以继续保持该公司的创意实力。在中国地区，该公司获得了中国银行信用卡、统一企业（部分）和西门子移动的新业务，但是也丢掉了惠氏的业务。相对于竞争对手而言，无论是在创意声望还是新业务上该公司都还有一定差距。
Independent- Nitro- 3
麒灵- 3分
Last Year去年得分- 5分
Nitro had a reasonable year, with a relatively stable management team and client relationships. Jennifer Labus was brought in as Joint MD and business head. Bryce Whitwam joined from OgilvyAction as Integrated Activation Director, leading new work on Mars, Wall's ice cream and Volvo, a new client, won through a relationship with Arnold in the US. Nitro continues to keep a positive relationship with Mars and Unilever. It won more than it lost, with only elong switched to McCann.
麒灵广告在2007年，保持相对稳定的管理团队和客户合作关系。Jennifer Labus加入担任联席董事总经理和业务主管，来自奥美行动的Bryce Whitwam加入担任整合活动行销总监，负责为玛氏、和路雪和沃尔沃的活动行销主动。这家独立创意机构的全球拓展在一定程度上也为各地办公室带来了益处，比如沃尔沃汽车业务的委任。麒灵广告继续保持与玛氏和联合利华的良好关系，并且也作出一系列不错的广告作品。去年，他们赢得的远比失去的多，获得了美津浓和沃尔沃，只是把艺龙网丢给了麦肯。
Independent- Dentsu – 6
电通- 6分
Last Year去年得分- 4分
Dentsu had a solid year, with support from their Japanese clients and with a positive combination of local marketers. The Japanese advertising giant has a unique position in China, in the top five in terms of perception in the R3 Agency Image Study. In Shanghai, local creative Wang Fang was promoted to ECD. Dentsu Beijing reshuffled its media management team. Noriko resigned, Deputy General Manager Zhang Haiying moved to GroupM, and it relocated two senior executives from Tokyo to fill with the vacancy, including a General Manager and new Executive Media Director.
电通集团继续保持相对平稳的一年，特别是他们拥有不错的日本客户群和可观的本土客户基础。这家日本广告集团在中国拥有广阔的专项服务和子公司。在上海，本土创意人王放被提拔为执行创意总监。不过他们的北京分公司也对媒介管理团队进行了很大的调整，总经理常泽纪子离任, 张海鹰加入北京群邑，东京总部调来坂井克臣担任本部长和通口哲夫担任媒介统括长.
Media Agency Part
WPP- MindShare- 9
WPP集团- 传立媒体 – 9分
Last Year去年得分- 8分
MindShare continues to lead in China in terms of billings, staff and in the R3 Agency Image Study in terms of perception. The agency achieved its goal on building talent, new business and operational expansion. Lim Siew Ping joined Beijing office as Managing director; Franco Miao and Vicky Hsueh led Nanjing & Chengdu office respectively; Thomas Liu came in to head Investment, while Warren Chen had joined GroupM Trading as Managing Director. Andrew Carter from OMD London, joined as National Tactical Planning Director. Shanghai office was also honored as runner-up for the Office of the Year in the MEDIA Asia Pacific Annual Awards. The agency continued its strong new business wins from Danone, Wyeth, Carrefour, L’Oreal, Yakult, Yahoo, Double Deer Beer, Bausch & Lomb, Yili, Volvo, TCL – with only the loss of Samsung as the major leaving client through global re-alignment .
传立媒体继续领先于中国媒介代理领域，无论是在营业额还是雇员的规模。该公司几乎顺利的完成他们在团队建设、新业务以及营业机构的拓展的目标。林秀萍回归传立担任北京办公室的董事总经理，苗竞和薛蓉茵分别担任南京和成都办公室的总经理；廖世强担任战略投资董事总经理，陈俊良则加入购买部担任董事总经理，另外来自伦敦浩腾媒体的Andrew Carter成为全国战术策划总监。其上海办公室仍然保持强大的竞争力，还获得了《媒介》杂志的年度最佳办公室第二名。在新业务上，传立媒体获得包括达能、惠氏、家乐福、欧莱雅、养乐多、雅虎、双鹿啤酒、博士伦、伊利、沃尔沃、TCL等新业务，唯一丢失的重大客户三星电子也是因为全球业务更换的原因。
WPP- MediaCom- 6
WPP集团-竞立媒体-6分
Last Year去年得分- 6分
In its first year re-launched in China, MediaCom became a new gun of GroupM. The agency got more additional business from automobile giant VW China and FAW-VW , and the relationship with major clients Nokia, P&G, VW and ICI kept momentum. The work for P&G’s Pantene- Shining journey campaign, which received strong appreciation, showed proven innovation and creativity. The Shanghai office won strong new business from Semir, Shanghai Jahwa, Suntory Whiskey, Manulife Insurance and Taobao.com, while Beijing office picked up China Unicom, Yangjing beverage, Fortune Oil buying and Markor Furnishings. More importantly, there was no major client departure. CEO Michael Zhang played a powerful role in the success, while Rick Yan was promoted to National Tactical Planning Director.
经过去年的重新启动之后，目前竞立媒体已经成为群邑媒介集团的新武器。该公司获得越来越多来自大众汽车集团的业务委任，另外其与诺基亚、宝洁、大众和ICI的合作关系相当稳定。其为宝洁所执行的“潘婷闪亮之旅”，也获得很高的声誉，一定程度上证明其在媒介创意上的能力。上海办公室迎来了不少新业务-森马、上海家化、三得利威士忌、宏利保险和淘宝网，北京则获得中国联通、燕京饮料、福临门-购买和美克美家。更重要的是，没有任何一家大客户离去。张哲翔在表现其强有劲的进攻能力，另外阎诚江升任全国战术策划总监将会进一步加强在购买策划能力上的表现。该公司还组织了不少内部培训活动和慈善活动。
WPP- Mediaedge:CIA – 6
WPP集团- 尚扬媒介- 6分
Last Year去年得分- 7分
Under the strong leadership of CEO Bertilla Teo, the agency had a strong year. MEC had a good balance amongst its three individual offices, and bedded down its key clients such as DHL, Wrigley and Colgate. Michelle Yang was promoted to Beijing GM and Sherry Duan became Group Director,Johnny Ji joined Guangzhou office as National Tactical Planning Director.The agency retained DHL media after beating off some key rivals, and it won new business from Michelin, Jeep, Bimbo and the latest Sony regional appointment.
在首席执行官张敬鸾的带领下，尚扬媒介拥有一个强盛的年份。在北京、上海和广州三个办公室为其重要的DHL、箭牌和高露洁业务执行有利的媒介策划和购买。杨秦燕升任北京办公室总经理，段华成为媒介群总监，计广初成为全国战术策划总监。该公司击败了不少竞争对手保留住了DHL媒介业务，同时也获得包括米其林、吉普、Bimbo和年底的索尼业务（亚洲区）。
Publicis Groupe- Zenith Media- 7
阳狮集团- 实力媒体- 7分
Last year去年得分- 5分
Led by strong CEO Malcolm Hanlon, the agencyis still managing a positive profile after some tough years. Zenith Shanghai named Stewart Li from Carat as their new MD. But the buying center CMX saw several changes – with CEO Philip Beck moving on, COO Karl Wu leaving and Executive Director Quinn Taw departing at year end. On the positive side, Zenith still locked in some massive new business from 40 more new accounts including Vichy, L’Oreal buying (part) Synutra, Kia Corporate, Budweiser and Tencent (QQ).
在首席执行官Malcolm Hanlon领导下，实力媒体在经过数年的动荡之后保持积极的发展趋势。李国华加入上海办公室担任董事总经理，但是其购买中心博睿媒体的所有高层悉数离任，包括首席执行官Philip Beck，首席运营官Karl Wu以及执行董事杜生利。积极的方面是，实力媒体保持旺盛的生命力，获得了一系列的新客户：薇姿、圣元牛奶、起亚汽车、百威啤酒和腾讯以及其他总共40多项的新生意。
Publicis Groupe- Optimedia- 6
阳狮集团- 突破媒体- 6分
Last year去年得分- 6分
While Publicis’ media buying center CMX faced management team changing, Optimedia, which under the leadership of Steven Chang, still kept a healthy operation. Optimedia kept most of its share of L’Oreal buying and also won L’Oreal Advanced Product Division planning assignment. But unluckily, Optimedia lost the lucrative Dongfeng- Nissan media account to Mindshare in earlier 2008.
随着阳狮集团购买中心博睿媒介面对高层管理团队的巨大变化，在郑香霖的领导之下，整个突破媒体保持健康的发展。在2007年，突破媒体保持住欧莱雅的购买业务，并且获得了欧莱雅高端化妆品的媒介策划业务。但是很不幸的是，突破媒体在2008年年初把东风日产的媒介业务丢给传立媒体。
Publicis Groupe-Starcom- 5
阳狮集团-星传媒体- 5分
Last year去年得分- 5分
This year, Starcom kept steady with Angela Ng relocated to Beijing office as GM. With the current win of Samsung, Starcom should be expect a better year for 2008. They continued to strengthen steady relationships with important clients P&G, Coca-Cola and Mead Johnson, Other new business from Volvo Industrial, Vanke, Shanghai Telecom, Cadbury's and Ren He Group helped round out the year.
吴雪晶转调北京担任星传媒体的总经理，加上目前三星全球媒介业务的委任所带来的益处，星传媒体有望迎来更好的2008年。该公司继续保持与几家大客户宝洁、可口可乐和美赞臣稳定的合作关系。其他新业务包括沃尔沃工业、万科、上海电信、吉百利和仁和药业的业务。
Omnicom- OMD- 7
宏盟集团- 浩腾媒体- 7分
Last Year 去年得分- 8分
OMD had a positive 2007, led by its dynamic head Elaine Ip, who was also honored as ‘National head of the Year’ from Media Magazine. OMD named Pauline Tsang and Sidney Wang to head Beijing and Guangzhou offices respectively. OMD strengthened its Beijing team to better support for its major client Xian-Janssen. The agency improved relationships with J&J, VISA and Pepsi foods. This year OMD performed well at new business from Xian Janssen, Shanghai JNJ, Mercedes-Benz, Anta, Lotte, Citizen, Bank of Communication and Air Asia - although it also lost Michelin and Shangri-La.
浩腾媒体在首脑叶丽莲的带领下迎来更好的一年，叶也获得《媒介》杂志授以的“年度最佳全国领导者”的殊荣。浩腾媒体还任命曾小婷和王希宁分别负责北京和广州办公室。浩腾媒体也进一步加强了北京办公室的团队来服务重要的西安杨森业务。该公司进一步加强与强生、维萨卡和百事食品的合作关系。在新业务上，该公司继续表现出色，获得来自西安杨森、梅德塞斯-奔驰、安踏、乐天、西铁城、交通银行和Air Asia的新业务，虽然它们也丢掉了米其林和香格里拉酒店的业务。
Omnicom-PHD- 3
宏盟集团- PHD- 3分
Last year去年得分-5分
PHD had a positive first year, under the leadership of T. S. Tso. Mark Heap from MindShare joined to be the new chief, promising more aggressive years to come. The agency won new business from ECCO, Kanebo, Siemens-Nokia network, EADS, AIA, Amore Pacific.
在行业老手T.S. Tso的领导下，PHD拥有一个相当不错的年份，如果考虑到这只是他们在这个市场上的第2个年头。年轻却富有经验的Mark Heap将在新年里加入担任新的首席执行官，相信未来将是一个更具有竞争力的未来。该公司获得的新业务有：ECCO，嘉娜宝、西门子-诺基亚网络、